Two card companies. Same year. Pretty much the same name for an insert card series.
Card Number 810: Pinnacle, 1993; #289
Did you notice the big trademark (TM) sign next to Now & Then? Having taken a project through the process to register tradmarks, I doubt that wording was ever a defendable trademark. Pinnacle's legal team could have tested it though, that very same year! Except Upper Deck switched the words around.
Card Number 811: Upper Deck, 1993; #TN11
There were 18 cards in this insert series, which might have been the first time Upper Deck used holograms on their cards.