The Big League Beat was an insert series in Upper Deck's 2001 set. It was a faux newspaper with a story from the previous season.
Card Number 252: Upper Deck, 2001; #BB13 (Big League Beat insert)
The little 'advert' is a big cultural marker. Few things scream 'turn of the Millennium' more than an attempt to get people to go online and visit your website for the thrill of digitizing your card! (In a previous blog I've talked about how one of my first Internet experiences was trading card-related.)
According to the Wayback Machine, back in 2001 Upper Deck also offered an option to order personalised cards of yourself in whatever Upper Deck card template you most liked. It's a service that is still offered by some companies today, almost twenty years later.
In other news, I now have a wants list!