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Tuesday, July 6, 2021

Karefully Kut Kraft (Kard #700)

In terms of milestone cards on this blog, this is probably the kookiest.

Card Number 700: Kraft Home Plate Heroes, 1987; #44

This card was originally part of food packaging - most likely a famous Mac'n'Cheese packet. The original Kraft Dinner, as serenaded by Barenaked Ladies in their song, If I Had a Million Dollars. Back in 1987, someone very carefully cut along the dotted lines and voila, created a baseball card!


This card image was licensed from the Player's Association rather than Major League Baseball, through Michael Schechter Associates, who specialised in this sort of promotional material. The lack of a Major League Baseball licence explains why Tony's hat is heavily airbrushed. 

The cardback is... well, it would have been the inside of the box.


I think that scan might be upside down. How coud you tell?

Kraft printed two players on each box, but mixed and matched them a bit, so pairings exist of Tony with a few other players, including George Brett from the Royals and Jim Rice from the Red Sox. I'm sure someone is trying to collect all the different pairings of all the cards. There are 122 listed on Trading Card Database. 

So, although you would know which players you were getting when you picked up the box, it wouldn't be as easy as just looking for two players you didn't already have. You might end up having to buy a dupe of one player to get the other one you didn't already have. That was a bit of marketing kunning from Kraft, there.

As you have probably guessed, I am a fan of oddball cards like these. In one way they recapture the essential essence of trading cards - even down to being part of the packaging that would usually get thrown away. (The first cigarette cards were printed on the cardboard stiffeners inserted to prevent the packets from getting crushed. How many ended up in the bin?) Great care has been taken to preserve something that is quite literally garbage. One person's trash is another's treasure... quite literally. 

For comparison purposes here are the other milestone cards on my blog.

#100 - DonRuss "Tony Gwynn Tribute", 2015; #4 (June 2020)

#200 - Topps, 2000; #468 (July 2020)

#300 - Pinnacle. 1996; #336 (August 2020)

#394 (my blogging target) - Topps, 1985 All Star Card; #717 (October 2020)

#400 - Pacific Invincible Seismic Force (running photo variant), 1999; #16 (October 2020)

#500 - Topps Rookie of the Week, 2006; #22 (November 2020)

#600 - Topps Power Boosters, 1996; #1 (February 2021)

Total: 700 cards

2 comments:

  1. 1987 is around the time I started collecting baseball cards. I don't ever remember these on the side of Kraft Mac N Cheese, although they obviously were. Granted I was 9 years old at the time.
    The oddball cards are a lost art in sports card collecting.

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  2. Some Kraft Mac n Cheese sounds delicious right now.

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